Wednesday, January 19, 2011
Does Social Networking and Commenting Really Make a Difference?
Writers (I include bloggers in that term) are told over and over again about the importance of social networking. Twitter and Facebook have changed our ability to reach out to potential readers. Gather, Shelfari, Goodreads, Ning groups, and other similiar sites have also allowed us to connect with more readers traveling through the World Wide Web.
Over the past month I've made a concerted effort to be promoting online more than ever before; but not only for me, for others. I reached out to several author groups I am part of and asked if authors wanted to be featured at my blog, The Book Connection. Most were not authors I knew well, if at all, but I like to keep my blogs active and interesting for my readers.
In addition, I belong to a blogging syndicate where members agree to post comments at each others' sites. Though the group had been barely active the last few months, we've gained several new members and we're on track again. While comments don't read books, I'm also gaining followers and subscribers.
Another thing I've made a point to do this month is take an hour each day and retweet items of interest I've found on Twitter. Most are book related, but some are giveaways for great products. I've picked up dozens of new followers since I started.
Now, the jury is still out on whether this is a action plan I can maintain when I have a heavy workload, but it has brought more readers to The Book Connection than ever before. My experience has shown that social networking and commenting at other blogs does make a difference.
I would love to hear about your experiences.